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Competitive intelligence for dummies

Tác giả: Jim Underwood

Helps readers gather information on the competition, the operational environment, and the target customer. This book explains how to carefully analyze and use this information in decision making processes to gain market share and stay on the cutting edge of an industry.

Professional services marketing : how the best firms build premier brands, thriving lead generation engines, and cultures of business development success : 2nd ed.

Tác giả: Mike Schultz, John E Doerr

A proven, experience tested, research based approach to marketing for professional services firms Professional Services Marketing is a field tested and research-based approach to marketing and client development for professional services firms.

Content to commerce : engaging consumers across paid, owned and earned channels

Tác giả: Avi Savar

This book offers a clear approach to social media marketing for both big and small brands alike. Shows how to turn shallow, wide, and short term projects into deep, narrow, and long term engagements Explains how to prioritize with a clear escalation path in order to drive big, significant, and ...

Cosmesis of the mouth, face, and jaws

Tác giả: Steven A Guttenberg

Cosmesis of the Mouth, Face and Jaws provides a unique, whole-face approach to cosmetic procedures, focusing on oral, facial and gnathic components.

Palko's medical laboratory procedures

Tác giả: Phyllis Cox, Danielle Wilken,Tom Palko

Teaches the theory, principles, and pathology behind testing procedures for laboratory personnel. This textbook also functions as a workbook and laboratory manual by providing Procedure Competency Checklists for a step by step guide to proper protocol. It also introduces HIPAA regulations when ...