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The art of the pitch : persuasion and presentation skills that win business

Tác giả: Peter Coughter

Through an engaging and humorous narrative, Peter Coughter presents the tools he designed to help advertising and marketing professionals develop persuasive presentations that deliver business. Readers will learn how to develop skills to create the perfect presentation.

Social movements : the structure of collective mobilization

Tác giả: Paul Almeida

Social Movements cleverly translates the art of collective action and mobilization by excluded groups to facilitate understanding social change from below. Readers learn the core components of social movements, the theory and methods used to study them, and the conditions under which they can lead ...

The advertising concept book : think now, design later : a complete guide to creative ideas, strategies and campaigns : 3rd ed.

Tác giả: Pete Barry

Structured to provide both a complete course on advertising and a quick reference on specific industry topics, this book covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media. This ...

Social media marketing : a strategic approach : 3e

Tác giả: Debra L. Zahay [et.al]

This edition delves deeper into using content marketing, while new chapters address managing today's digital marketing organization and using paid advertising and social media influencers. A step-by-step planning model leads you through creating an actual social media marketing plan. You also learn ...

Services marketing : intergrating customer focus across the firm : 8th ed.

Tác giả: Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler, Martin Mende

Part 1. Foundations for service marketing. Part 2. Focus on the customer. Part 3. Understanding customer requirements. Part 4. Aligning service design and standards. Part 5. Dlivering and performing service. Part 6. Managing service promises. Part 7. Service trends: AI, robotics and the bottom line.