CSDL sách
- How to write an inspired creative brief : 3rd ed.
- A creative's advice on the first step of the creative
- Tác giả: Howard Ibach
- Phiên bản:3rd ed.
- Nhà xuất bản: Juju Books - United States of America
- Năm xuất bản: 2020
- Số trang:131 p.
- Kích thước:23 cm.
- Số đăng ký cá biệt:55881
- ISBN:9780578808758
- Mã Dewey:070
- Đơn giá:0
- Vị trí lưu trữ:03 Quang Trung
- Ngôn ngữ:English
- Loại tài liệu:Sách Chuyên ngành
- Đang rỗi/ Tổng sách:5/5
- Từ khóa:Communication in marketing, advertising, communication en marketing
- Chủ đề: Advertising & Communication in marketing
- Chuyên ngành: Khoa Khoa học Xã Hội & Nhân Văn
- Tóm tắt: Fundamentals on thinking about and writing the creative brief, the first step in the development of advertising creative. The document, and the process of briefing with the creative brief, can make the difference between mediocre creative solutions and work that measurably improves ROI.
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