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Media today : mass communication in a converging world : 8th ed.

Tác giả: Joseph Turow

Part 1: The nature and business of Media; 1. Understanding mass media, convergence, and the importance of media literacy; 2. Making sense of research on media effects and media culture; 3. The business of media; 4. Financing and shaping the media: advertising, public relations, and marketing ...

Services marketing : people, technology, strategy : 9th ed.

Tác giả: Jochen Wirtz, Christopher Lovelock

Part 1. Understanding service products, markets and customers. Part 2. Applying the 4 PS of marketing to services. Part 3. Managing the customer interface. Part 4. Developing customer relationships. Part 5. Striving for service excellence. Part 6. Case studies.

Global marketing : 10th ed.

Tác giả: Mark C. Green, Warren J. Keegan

Contents: Part 1. Introduction. Part 2. The global marketing environment. Part 3. Approaching global markets. Part 4. The global marketing mix. Part 5. Strategy and leadership in the twenty-first century.

Political campaign communication : principles and practices : 10th ed.

Tác giả: Robert E., Jr Denton, Ben Voth, Judith S. Trent, Robert V. Friedenberg

The tenth edition of Political Campaign Communication: Principles and Practices provides a clear and thorough survey of the strategic decisions vital to the success of contemporary political campaigns. The authors draw on a host of examples involving political campaigns at local, statewide, and ...

The SAGE handbook of persuasion : developments in theory and practice : 2nd ed.

Tác giả: James Price Dillard, Lijiang Shen

Part 1. Fundamental issues. Part 2. Theories, perspectives, and traditions. Part 3. Contexts, settings, and applications.