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How to write better copy

Tác giả: Steve Harrison

Chapter 1. What you really want is 'effective' copy. Chapter 2. The thinking before the writing. Chapter 3. How to write your brief. Chapter 4. Getting your message in the right order. Chapter 5. How to write your headline. Chapter 6. How to write your body copy. Chapter 7. Your second draft: put ...

Rhetorical theory : an introduction : 2nd ed.

Tác giả: Timothy A. Borchers, Heather L. Hundley

Borchers and Hundley present conceptual topics in a succinct and approachable manner. The text is organized topically rather than chronologically, so similarities and differences are easily detected in central ideas. Each chapter is enhanced by the inclusion of theorist biographies, applications of ...

Business and professional communication : a practical guide to workplace effectiveness : 2nd ed.

Tác giả: Kathryn Sue Young, Howard Paul Travis

Contents: Communicating for career success. Intrapersonal examination. Job searches, résumés, and cover letters interviewing. Basic skills for the first week. Writing skills and technology for the first week and beyond. Teamwork and your career. Decision making, problem solving, management, and ...

Fashionopolis : the Price of Fast Fashion and the Future of Clothes

Tác giả: Dana Thomas

In Fashionopolis, Thomas sees renewal in a host of developments, including printing 3-D clothes, clean denim processing, smart manufacturing, hyperlocalism, fabric recycling—even lab-grown materials. From small-town makers and Silicon Valley whizzes to such household names as Stella McCartney, ...

How brands grow : what marketers don't know

Tác giả: Byron Sharp

This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style ...