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Special events : the brave new world for bolder and better live events : 8th ed.

Tác giả: Seungwon Shawn Lee, Joe Goldblatt

Part 1. Producing seamless, secure and sustainable (S3) events. Part 2. The new sustainable event algorithms. Part 3. Event branding and bold delivery. Part 4. Trends and triumphs. Part 5. Best practices and real world event experiences.

R.E.D. marketing : the three ingredients of leading brands

Tác giả: Greg Creed, Ken Muench

1. Why we need R.E.D; Change your thinking, change your results; 3. R.E.D. overview; 4. Relevance mythbusting; 5. Cultural relevance; 6. Functional relevance; 7. Social relevance; 8. Easy to access; 9. Easy to notice; 10. Distinctiveness mythbusting; 11. How to be distinctive; 12. Distinctive ...

Because internet : understanding the new rules of language

Tác giả: Gretchen McCulloch

Contents: Informal writing. Language and society. Internet people. Typographical tone of voice. Emoji and other internet gestures. How conversations change. Memes and internet culture. A new metaphor.

Converted : the data-driven way to win customers' hearts

Tác giả: Neil Hoyne

Part one. Conversations. Part two. Relationships. Part three. Self-Improvement.

What is post-branding? : how to counter fundamentalist marketplace semiotics : 2nd ed.

Tác giả: Jason Grant, Oliver Vodeb

Post-Branding replaces branding's predatory principles with a new set of strategies embedded in a new culture of craft, empowering better design of public communication for civic and activist groups. A new way of being and knowing, for a new way of relating to the world. Part design experiment, ...