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E-Commerce & information technology in hospitality & tourism

Tác giả: Zongqing Zhou

The text provides an extensive discussion of information technology, e-commerce and e-marketing as these emerging technologies apply to the hospitality and tourism industry. Concepts, terms and technical jargon are explained using non-technical terms and analogies. Students will be well prepared to ...

Ecotourism : 2nd ed.

Tác giả: David Weaver

Ecotourism, second edition has been thoroughly revised to reflect contemporary developments in ecotourism. Building on the strengths of the first edition, the text discusses the significance of ecotourism in the domestic and international tourism sector. Ecotourism origins, markets, venues and ...

Hotel, restaurant and travel law: A preventive approach: Seventh edition

Tác giả: Cournoyer Norman G, Marshall Anthony G, Morris Karen L

Addressing legal issues confronted by managers in the hotel, restaurant, travel and casino industries. The emphasis is on prevention of legal violations. By reading the book, managers can appreciate and identify what actions and precautions are necessary to avoid, or at least minimize, the number ...

Domestic travel and ticketing from the travel training series

Tác giả: Claudine Dervaes

Giving specific coverage to domestic airline operations, fares, schedules, reservations, ticketing and travel codes. Throughout the book, travel tips and practical exercises help train readers to expertly plan and expedite travel arrangements within the United States. Instructions for using the ...

Strategic management for hospitality and tourism

Tác giả: Fevzi Okumus, Levent Altinay, Prakash K. Chathoth

Presenting to the strategy content, context and process, from international industries such as Radisson, McDonalds, Carnival Cruiselines and Disney, this text consist of five main sections: introduction, strategy content, strategy context, strategy process and cases. Each of the chapters within ...