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001

000006668

003

LDTU

020

$a978-0766841406

041

$aeng

082

$a910.0285

100

$aZhou, Zongqing $etác giả

245

$aE-Commerce & information technology in hospitality & tourism $cZongqing Zhou

260

$aAutralia $bDelmar $c2004

300

$a226 p. $c21 cm

520

$aThe text provides an extensive discussion of information technology, e-commerce and e-marketing as these emerging technologies apply to the hospitality and tourism industry. Concepts, terms and technical jargon are explained using non-technical terms and analogies. Students will be well prepared to tackle the challenges of ecommerce and information technology in the Hospitality and Tourism industry. Essential information on business-to-business and business-to-consumer e-commerce models and an explanation of marketing schemes and strategies used by various sectors of the industry is provided. The concepts presented in each chapter are exceptionally well illustrated through myriad case studies and examples from actual experiences in the industry.

650

$aTourism

653

$aE-commerce

852

$a209 Phan Thanh $bNgoại văn

911

Trần Thị Hậu

927

Mua

928

23859