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Leisure travel a marketing handbook

Tác giả: Stanley C. Plog

A marketing book for travel professionals, Leisure Travel focuses primarily on the psychology of travel—why people travel and why they don't, and how to reach and motivate them more effectively. This book emphasizes that to get a greater market share, the travel professional must understand the ...

Special event : a new generation and the next frontier

Tác giả: Dr. Joe Goldblatt

This text chronicles and champions the development, changes, and challenges faced by the global celebrations industry for event planners. New interviews are included with experienced event leaders to give a better understanding of the field. New chapters are included on green events, corporate ...

How to research and write a thesis in Hospitality and Tourism: A step-by-step guide for college students

Tác giả: James M. Poynter

Students learn everything they need to know about developing, designing , and completing an original research study including: How to develop an original thesis, how to conduct a thorough literature review, how to write a knockout introduction, how to write effective chapter summaries, how to ...

Consumer behaviour in tourism : 2nd ed.

Tác giả: Jonh Swarbrooke, Susan Horner

Introduction the Parchase-Decision process, typologies of tourist behaviour, tourism demand and markets, consumer behaviour and marketing, topical issues in consumer behaviour, conclusions and future.

Tìm hiểu bộ máy nhà nước Nước cộng hòa xã hội chủ nghĩa Việt Nam

Tác giả: TS. Trần Hậu Thành, TS. Nguyễn Thế Thuấn

Trình bày 43 câu hỏi và câu trả lời, giới thiệu một cách ngắn gọn và có hệ thống những kiến thức cơ bản về tổ chức, hoạt động của bộ máy nhà nước...