CSDL sách
- E-Commerce & information technology in hospitality & tourism
- Tác giả: Zongqing Zhou
- Nhà xuất bản: Delmar - Autralia
- Năm xuất bản: 2004
- Số trang:226 p.
- Kích thước:21 cm
- Số đăng ký cá biệt:23859
- ISBN:978-0766841406
- Mã Dewey:910.0285
- Đơn giá:0
- Vị trí lưu trữ:03 Quang Trung
- Ngôn ngữ:English
- Loại tài liệu:Sách Chuyên ngành
- Đang rỗi/ Tổng sách:1/1
- Từ khóa:E-commerce, information technology, hospitality, tourism
- Chủ đề: Tourism
- Chuyên ngành: Khoa Du Lịch
- Tóm tắt: The text provides an extensive discussion of information technology, e-commerce and e-marketing as these emerging technologies apply to the hospitality and tourism industry. Concepts, terms and technical jargon are explained using non-technical terms and analogies. Students will be well prepared to tackle the challenges of ecommerce and information technology in the Hospitality and Tourism industry. Essential information on business-to-business and business-to-consumer e-commerce models and an explanation of marketing schemes and strategies used by various sectors of the industry is provided. The concepts presented in each chapter are exceptionally well illustrated through myriad case studies and examples from actual experiences in the industry.
Sách cùng chuyên ngành