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Psychology : an Introduction : 10th ed.

Tác giả: Benjamin Lahey

A contemporary take on a time tested classic. Students will master the central concepts of psychology with the new 10th edition of Psychology from Benjamin Lahey. A new chapter on the Interplay of Nature and Nurture highlights the 10th edition’s new organization and streamlined content . Lahey ...

Biology

Tác giả: Sylvia S. Mader

Biology is a comprehensive introductory biology textbook for non-majors or mixed-majors courses that covers biology in a traditional order from the structure and function of the cell to the organization of the biosphere. The book, which centers on the evolution and diversity of organisms, is ...

Electronic commerce : from vision to fulfillment : 2nd ed.

Tác giả: Elias M. Awad

This paperback provides the latest information in e-commerce and teaches readers how to build a successful e-business. It brings learners through the entire process of e-commerce—from strategic planning to actual fulfillment-using an easy-to-understand writing style to explain the technology of the ...

Ethics and the conduct of business

Tác giả: Boatright,John R.

This comprehensive and balanced book gives a thorough treatment of the most prominent issues of business ethics and the major positions and arguments on these issues. An abundance of case studies help illustrate topics such as: whistle-blowing, discrimination and affirmative action, occupational ...

Marketing : 10th ed.

Tác giả: Roger Kerin, Steven Hartley, William Rudelius

Presenting five parts such as Initiating the marketing process; Understanding buyers and markets; Targeting marketing oppotunities; Satisfying marketing oppotunities; Managing the marketing process.