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Kaplan GMAT Premier 2014 with 6 pPractice tests : book + online + DVD + mobile

Nhóm Tác giả: Kaplan

Kaplan GMAT Premier 2014 with 6 practice tests includes: 6 practice tests (1 in the book, 5 CAT tests online); Detailed answer explanations; Integrated reasoning strategies and practice questions ...

Event management

Tác giả: Lynn Van Der Wagen and Brenda R. Carlos

Topics include: Size and types of events; Event teams; Concept and design; Feasibility; Legal compliance; Event marketing; Sponsorship; Promotion; Financial management; Risk management; Planning; Protocol; Choosing the event site; Developing the theme; Conducting rehearsals; Managing the ...

Food & beverage management

Tác giả: John Cousins, David Shortt and David Fosket

It considers food and beverage operations as three separate operating systems: food production, food service as a delivery system (service sequence) and food service as a customer process system. Each system is dealt with in turn and this forms the core of the text.

Services management : integrating marketing organisational behaviour, operations and human resource management

Tác giả: William J. Glynn, James G. Barnes

Presenting to avoiding services marketing Myopia, custmoer care in services, the concept of exchange, service mapping: back to basics,  measuring and monitoring service quality, the cost of service quality,..