Marketing--Management
HBR's 10 must reads on strategic marketing
Contents: Rethinking marketing; Branding in the digital age; Marketing myopia; Marketing malpractice; The brand report card; The female economy; Customer value propositions in business markets; Getting brand communities right; The one number you need to grow; Ending the war between sales and ...
- Vị trí lưu trữ: 209 Phan Thanh
- Tổng sách: 2
- Đang rỗi: 2
HBR's 10 must reads on strategic marketing
Leading experts such as Ted Levitt and Clayton Christensen provide the insights and advice you need to: Figure out what business you’re really in. Create products that perform the jobs people need to get done. Get a bird’s-eye view of your brand’s strengths and weaknesses. Tap a market that’s ...
- Vị trí lưu trữ: 209 Phan Thanh
- Tổng sách: 1
- Đang rỗi: 1
Target markets : marketing management for small and medium enterprises
This workbook provides an important foundation for many of the other activities involved in small business marketing - product plannning and development, pricing and pricing strategy, relationship management, and promotion and advertising.
- Vị trí lưu trữ: 209 Phan Thanh
- Tổng sách: 1
- Đang rỗi: 1
Essentials of marketing : 5th ed.
Including: The world of marketing; Analyzing market opportunities; Product and distribution decisions; Promotion and pricing decistions.
- Vị trí lưu trữ: 209 Phan Thanh
- Tổng sách: 1
- Đang rỗi: 1
It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing’s cross/inter-functional relationships. This text distinguishes itself from competitors by maintaining a strong approach to strategic decision ...
- Vị trí lưu trữ: 209 Phan Thanh
- Tổng sách: 1
- Đang rỗi: 1