CSDL sách

Trở về
001
000001222
003
LDTU
020
$a9780073381152
041
$aeng
082
$a658.802
100
$aWalker,Orville
245
$aMarketing Strategy $bA Decision Focused Approach $cOrville Walker, John Mullins
250
$a7 th ed
260
$aNew York $bMcGraw-Hill/Irwin $c2011
300
$a352 p. $c24 cm
500
$aGift of the Asia foundation
504
$a Includes index
520
$a It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing’s cross/inter-functional relationships. This text distinguishes itself from competitors by maintaining a strong approach to strategic decision making.
650
$aMarketing -- Management
653
$aMarketing strategy
700
$aMullins,John
852
$a209 Phan Thanh $bNgoại văn
911
Trần Thị Yến Phương
927
Tặng
928
34113
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