Market segmentation
Blue Ocean Strategy presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans. This expanded edition includes: A new preface by the authors: Help! My Ocean Is Turning Red. Updates on all ...
- Vị trí lưu trữ: 209 Phan Thanh
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How consumers pick a hotel: strategic segmentation and target marketing
Ideal as a supplementary text for marketing and hospitality marketing courses, How Consumers Pick a Hotel provides a concise overview of consumer behavior and intertwines marketing theory with sound ways in which to implement the theory. This will both orient you and give you a solid base for ...
- Vị trí lưu trữ: Tồn kho (03 Quang Trung)
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Not for free: Revenue strategies for a new world
Chapter 1. Segmentation; Chapter 2. Pricing innovation; Chapter 3. Payer inovation; Chapter 4. Package innovation.
- Vị trí lưu trữ: 209 Phan Thanh
- Tổng sách: 2
- Đang rỗi: 2