CSDL sách
001
000007466
003
LDTU
020
$a9780789001849
041
$aeng
082
$a647.94 068
100
$aCahill, Dennis J. $etác giả
245
$aHow consumers pick a hotel $bStrategic segmentation and target marketing $cDennis J.Cahill
260
$aNew York $bThe Haworth Press $c2015
300
$a164 p. $c21 cm
520
$aIdeal as a supplementary text for marketing and hospitality marketing courses, How Consumers Pick a Hotel provides a concise overview of consumer behavior and intertwines marketing theory with sound ways in which to implement the theory. This will both orient you and give you a solid base for understanding the principles in question. You will quickly grasp the various methods of segmentation, and the book’s “real-life” segmentation schemes will teach you how to apply them in day-to-day business.
650
$aMarket segmentation
653
$aHotels
852
$a7/25 Quang Trung $bNgoại văn
911
Trần Thị Hậu
927
Mua
928
35672
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