CSDL sách
001
000006322
003
LDTU
020
$a9781625274496
041
$aeng
082
$a658.8 02
100
$aW, Chan Kim $etác giả
245
$aBlue ocean strategy, expanded edition $bHow to create uncontested market space and make the competition irrelevant $cW. Chan Kim, Renée Mauborgne
260
$aUnited States of America $bHarvard Business Review $c2015
300
$a287 p. $c27 cm
500
$aSách quỹ Châu Á tặng
520
$a
Blue Ocean Strategy presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans. This expanded edition includes: A new preface by the authors: Help! My Ocean Is Turning Red. Updates on all cases and examples in the book, bringing their stories up to the present time. Two new chapters and an expanded third one—Alignment, Renewal, and Red Ocean Traps—that address the most pressing questions readers have asked over the past 10 years.
650
$aMarket segmentation
653
$aNew products
700
$aRenée, Mauborgne $e tác giả
852
$a209 Phan Thanh $bTiếng Anh
911
Trần Thị Hậu
927
Tặng
928
40283
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