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Product design and development

Tác giả: Karl T. Ulrich, Steven D. Eppinger

Covering contemporary design and development issues, such as identifying customer needs, design for manufacturing, prototyping and industrial design, this text presents a set of step-by-step product development methodologies aimed at bringing together the marketing, design and manufacturing ...

Product design : techniques in reverse engineering and new product development

Tác giả: Kevin Otto, Kristin Wood

Product Design presents an in-depth study of structured designed processes and methods. Fundamental approach is that reverse engineering and teardowns offer a new better paradigm for design instruction, permitting a modern learning cycle of experience, hypothesis, understanding, and then execution. ...

Introduction to operations and supply chain management

Tác giả: Cecil C. Bozarth, Robert B. Handfield

This book will emphasize on the proper way to manage any kind of business and build an everlasting customer service.

New Food Product Development

Tác giả: Fuller, Gordon W

This book provides an objective overview of the hectic, often chaotic, and frequently unpredictable new food product development process. The stages of development are described from the vantage points of the technologist, marketer, and senior management by an author who has worn all three hats. ...

Wikibrands

Tác giả: Moffitt Sean

Part 1: The wikibrands story; Part 2: Reinventing the marketing paradigm; Part 3: The flirt model - building a wikibrand; Part 4: Incubating your wikibrand community; Part 5: Applying wikibrands beyond the corporation; Part 6: The wikibrands primer.