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001

000000090

003

LDTU

020

$a9781439818640

041

$aeng

082

$a647.95 068

100

$aFuller, Gordon W

245

$aNew Food Product Development $bFrom Concept to Marketplace $cGordon W. Fuller

250

$aThird Edition

260

$aTaylor $bCRC Press $c2011

300

$a487 p. $c23 cm

520

$aThis book provides an objective overview of the hectic, often chaotic, and frequently unpredictable new food product development process. The stages of development are described from the vantage points of the technologist, marketer, and senior management by an author who has worn all three hats. The book covers the various stages of product development, including generating and sifting ideas against the company's objectives, the consumers' perceived needs and expectations, the competitiveness of the marketplace, the technologist's ability to create and manufacture a safe product within budget, and test marketing.

650

$aProduct management

653

$aProduct development

852

$aK7/25 Quang Trung $bNgoại văn

911

Trần Thị Hậu

927

Mua

928

34284