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Uncommon service : how to win by putting customers at the core of your business

Tác giả: Frances Frei; Anne Morriss

Offering a fresh approach for greater productivity, profitability, and competitive advantage through service. This title shows how, in a volatile economy where the old rules of strategic advantage no longer hold true, service must become a competitive weapon, not a damage-control function.

Beyond advertising : creating value through all customer touchpoints

Tác giả: Yoram Wind, Catharine Hays

Part 1. The motivation for change; Part 2. Toward a new model beyond advertising; Part 3: What to do now to get ready for - and Co-create - the future.

Customer's new voice : extreme relevancy and experience through volunteered customer information

Tác giả: John McKean

It shows businesses how to motivate and transform directly volunteered consumer knowledge into profitable insights, enabling a new echelon of marketing relevancy, customer experience, and personalization.

The book of business awesome

Tác giả: Scott Stratten

This book provides actionable tools enabling readers to apply the concepts immediately to their own businesses.

Let's close a deal: Turn contacts into paying customers for your company, product, service or cause

Tác giả: Christine Clifford

Close deals with major corporations, organizations or individuals who can propel your business to the next level When you think about it, our entire lives revolve around selling. Whether we sell as part of our business, serve on a committee of a non profit organization, or negotiate for a new job...