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Sales management

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Aligning strategy and sales : the choices, systems, and behaviors that drive effective selling

Tác giả: Frank V. Cespedes

In Aligning Strategy and Sales, Harvard Business School professor Frank Cespedes equips you to link your go-to-market initiatives with strategic goals. Cespedes offers a road map to articulate strategy in ways that people in the field can understand and that will fuel the behaviors required for ...

  • Vị trí lưu trữ: 209 Phan Thanh
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HBR's 10 must reads on sales

Nhóm Tác giả: Harvard Business Review Press

If you read nothing else on sales, read these 10 articles. Weve combed through hundreds of Harvard Business Review; articles and selected the most important ones to help you understand how to create the conditions for sales success. This book will inspire you to: Understand your customers buying ...

  • Vị trí lưu trữ: 209 Phan Thanh
  • Tổng sách: 4
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  • Vị trí lưu trữ: 209 Phan Thanh
  • Tổng sách: 1
  • Đang rỗi: 1
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Hacking sales : the playbook and tool guide to building a high velocity sales machine

Tác giả: Max Altschuler

Presenting to Developing your sales stack; List building: Finding and defining your ideal customer profile ; Defining your total addressable market (TAM) ; Getting in the door; Uncovering contact information; Lead research; Segmenting; Outbound e-mailing and messaging; Sale outsourcing; Customer ...

  • Vị trí lưu trữ: 209 Phan Thanh
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Dalrymple's sales management : 9th ed.

Tác giả: William L.Cron, Thomas E. Decorlo

Effective sales management not only helps companies gain advantages over competitors; it also helps you gain key advantages in your personal career. With this book, you'll learn how to get out there, manage a sales force, and help them sell. The authors show you how to develop a sales force, manage ...

  • Vị trí lưu trữ: 209 Phan Thanh
  • Tổng sách: 2
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