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Aligning strategy and sales : the choices, systems, and behaviors that drive effective selling

Tác giả: Frank V. Cespedes

In Aligning Strategy and Sales, Harvard Business School professor Frank Cespedes equips you to link your go-to-market initiatives with strategic goals. Cespedes offers a road map to articulate strategy in ways that people in the field can understand and that will fuel the behaviors required for ...

HBR's 10 must reads on sales

Nhóm Tác giả: Harvard Business Review Press

If you read nothing else on sales, read these 10 articles. Weve combed through hundreds of Harvard Business Review; articles and selected the most important ones to help you understand how to create the conditions for sales success. This book will inspire you to: Understand your customers buying ...

The sales boss : the real secret to hiring, training and managing a sales team

Tác giả: Jonathan Whistman

This book shows you how to find the exact people you need, bring them together, and empower them to achieve more than they ever thought possible. You'll learn what drives high performance, and how to avoid the things that disrupt it. You'll discover the missing pieces in your existing training, and ...

Hacking sales : the playbook and tool guide to building a high velocity sales machine

Tác giả: Max Altschuler

Presenting to Developing your sales stack; List building: Finding and defining your ideal customer profile ; Defining your total addressable market (TAM) ; Getting in the door; Uncovering contact information; Lead research; Segmenting; Outbound e-mailing and messaging; Sale outsourcing; Customer ...

Dalrymple's sales management : 9th ed.

Tác giả: William L.Cron, Thomas E. Decorlo

Effective sales management not only helps companies gain advantages over competitors; it also helps you gain key advantages in your personal career. With this book, you'll learn how to get out there, manage a sales force, and help them sell. The authors show you how to develop a sales force, manage ...