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Event marketing : how to successfully promote events, festivals, conventions, and expositions.

Tác giả: Hoyle, Leonard H

Event Marketing provides the most effective tools for carrying out every phase of a successful, integrated marketing campaign for any event, from conferences and expositions to fairs and festivals.It explains the powerful forms of promotion, advertising, and public relations that are needed to ...

Services management: The new paradihm in hospitality

Tác giả: Kandampully Jay A

This book addresses the hospitality industry from a services management perspective, offering the reader a series of management concepts — operations, marketing and human resources — all of which are capable of being effectively incorporated into all hospitality operations. The book’s focus is on ...

Biology : 5th ed.

Tác giả: Eldra Pearl Solomon, Linda R. Berg, Diana W. Martin

Part 1: The organization of life; Part 2: Energy transfer through living systems; Part 3: The continuity of life: Genetics; Part 4: The continuity of life: Evolution; Part 5: The diversity of life; Part 6: Structure and life processes in plants; Part 7: Structure and life processes in animals; Part ...

Semiconductor device fundamentals

Tác giả: Robert F. Pierret

 Part I: Semiconductor fundamentals; Part II: pn Junction electrostatics, BJT and other junction devices; Part III: Field effect devices.

Strategic management in the hospitality industry: 3rd ed.

Tác giả: Michael D. Olsen, Joseph J. West, Eliza Ching Yick Tse

Combining quality research and experience, it discusses key topics such as: environmental scanning, competitive strategies, structure and implementation, and performance. The book offers a combination of cumulative learning exercises, simulated decision making setting. Giving the role of strategy ...