CSDL sách

Trở về
001
000005323
003
LDTU
020
$a978-0-471-40179-7
041
$aeng
082
$a658.4 56
100
$aHoyle, Leonard H.
245
$aEvent marketing $bHow to successfully promote events, festivals, conventions, and expositions $cLeonard H. Hoyle
260
$aNew York $bJohn Wiley & Sons $c2002
300
$a224 p. $c21 cm
504
$a Index: p.217 - 224
520
$aEvent Marketing provides the most effective tools for carrying out every phase of a successful, integrated marketing campaign for any event, from conferences and expositions to fairs and festivals.It explains the powerful forms of promotion, advertising, and public relations that are needed to attract broad attention, motivate people to attend, and achieve the desired goals of an event such as Overviews of event promotion, advertising, public relations, and electronic marketing strategies, as well as budget funding.
650
$aSpecial events -- Marketing
653
$aEvent management
852
$a209 Phan Thanh $bTiếng Anh
911
Nguyễn Thị Hảo
927
Mua
928
17230
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