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Tourism : principles and practice: 2nd ed.

Tác giả: Chris Cooper...[et.al]

This book presents five parts such as Tourism demand; The tourism destination; The tourism industry; Marketing for tourism; The future of tourism; Major case studies.

Planning special events

Tác giả: James S. Armstrong

Understanding the four phases of event management, disigning your special-event timeline, learning from your organization's past performance, preparing needs assessment and your case for support, planning and managing to achieve your goals, selecting the right event, creating your budget, building ...

Food and beverage : operations, methods, and cost controls

Tác giả: Dennis L. Foster

Introduction to the hospitality industry, food and beverage operations, food and beverage organization, food production methods, food service methods, beverage service methods, banquet sales and service, food and beverage accounting, food and beverage cost controls.

Marketing hospitality: Sales and marketing for hotels, motels, and resorts

Tác giả: Dennis L. Foster

Understanding hospitality marketing, understanding transactions, understanding client behavior, understanding pricing strategies, marketing organization, market research and planning, marketing communications, marketing to organizations, persolal ...