ý kiến bạn đọc

Tourism : the business of travel: 4th ed.

Tác giả: Roy A. Cook, Laura J. Yale, Joseph J. Marqua

Written in a conversational style, this book views the industry from a business perspective—examining the management, marketing and finance issues most important to industry members. Chapters reveal an integrated model of tourism and address consumer behavior, service quality and personal selling. ...

Travel vision : a practical guide for the travel, tourism, and hospitality industry

Tác giả: Jeanne Semer, Purzycki

This comprehensive, all-in-one book provides very detailed and current information and skills that are in demand for travel agents as we enter the 21st century. It is ideal for use in travel and tourism programs. The use of extensive visuals, such as illustrations, diagrams, charts and tables make ...

Connecting with customers : how to sell, service, and marketbthe travel product

Tác giả: Mancini, Marc

Entertaining and lively, this up-to-date book applies sales, service and marketing principles to all travel industry sectors. It explores the best ways to satisfy the travel needs of today's consumers and the marketing strategies that underlie selling and buying travel today. Chapter topics include ...

Tourism management: 3rd ed.

Tác giả: David Weaver, Laura Lawton

New Technology in Tourism highlights the increasing role of technology tools and systems in the tourism industry, including virtual reality, artificial reefs, geographical information systems, energy cogeneration and hand-held computers; Australian and international statistics and information ...

Leisure travel a marketing handbook

Tác giả: Stanley C. Plog

A marketing book for travel professionals, Leisure Travel focuses primarily on the psychology of travel—why people travel and why they don't, and how to reach and motivate them more effectively. This book emphasizes that to get a greater market share, the travel professional must understand the ...