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Strategic management for hospitality and tourism

Tác giả: Fevzi Okumus, Levent Altinay, Prakash K. Chathoth

Presenting to the strategy content, context and process, from international industries such as Radisson, McDonalds, Carnival Cruiselines and Disney, this text consist of five main sections: introduction, strategy content, strategy context, strategy process and cases. Each of the chapters within ...

Tourism : concepts and practices

Tác giả: John R. Walker, Josieyn T. Walker

Capturing the taste of the industry, Tourism: Concepts and Practices explores this exciting field using a systems approach. Building on the author’s experience, it looks at the characteristics of tourism and the demand side first, then organizing tourism, followed by the ...

Tourism : the business of travel: 4th ed.

Tác giả: Roy A. Cook, Laura J. Yale, Joseph J. Marqua

Written in a conversational style, this book views the industry from a business perspective—examining the management, marketing and finance issues most important to industry members. Chapters reveal an integrated model of tourism and address consumer behavior, service quality and personal selling. ...

Travel vision : a practical guide for the travel, tourism, and hospitality industry

Tác giả: Jeanne Semer, Purzycki

This comprehensive, all-in-one book provides very detailed and current information and skills that are in demand for travel agents as we enter the 21st century. It is ideal for use in travel and tourism programs. The use of extensive visuals, such as illustrations, diagrams, charts and tables make ...

Connecting with customers : how to sell, service, and marketbthe travel product

Tác giả: Mancini, Marc

Entertaining and lively, this up-to-date book applies sales, service and marketing principles to all travel industry sectors. It explores the best ways to satisfy the travel needs of today's consumers and the marketing strategies that underlie selling and buying travel today. Chapter topics include ...