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High-Impact tools for teams

Tác giả: Stefano Mastrogiacomo, Alexander Osterwalder

High-Impact Tools for Teams explains a simple, powerful tool that helps team leaders and members align and get clarity on exactly who is responsible for each part of the team's most important activities and projects.

101 things I learned® in advertising school

Tác giả: Tracy Arrington, Matthew Frederick

Providing unique, accessible lessons on advertising, this title in the bestselling 101 Things I Learned® series is a perfect resource for students, recent graduates, general readers, and even seasoned professionals. Written by an experienced advertising executive and instructor, 101 Things I ...

101 things I learned® in business school : 2nd ed.

Tác giả: Michael W. Preis, Matthew Frederick

An informatively illustrated guide to business principles by a professor, entrepreneur, consultant, executive, and Harvard Business School graduate. 101 Things I Learned® in Business School will appeal to students seeking traction in a demanding curriculum, to self-made entrepreneurs looking to ...

Public relations case studies from around the world : 2nd ed.

Tác giả: Judy VanSlyke Turk, Jean Valin

The case studies in this book, many of which have won national or international awards, represent an impressive scope of public relations practice―from public diplomacy to corporate social responsibility to crisis communications to social justice issues and special events. These chapters take a ...

Outstanding operations directors : 31 case studies showcasing excellence

Tác giả: Chris Edger

irstly, it is packed with 31 Case Studies from twenty-seven CEOs, MDs and ODs from some of the UK’s leading multi-site hospitality companies (including Stonegate Group, McDonalds, Caffé Nero, Mitchells and Butlers, Punch Pubs & Co, Greene King, Everards, St Austell, Whitbread, Parkdean Resorts, TGI ...