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R.E.D. marketing : the three ingredients of leading brands

Tác giả: Greg Creed, Ken Muench

1. Why we need R.E.D; Change your thinking, change your results; 3. R.E.D. overview; 4. Relevance mythbusting; 5. Cultural relevance; 6. Functional relevance; 7. Social relevance; 8. Easy to access; 9. Easy to notice; 10. Distinctiveness mythbusting; 11. How to be distinctive; 12. Distinctive ...

Converted : the data-driven way to win customers' hearts

Tác giả: Neil Hoyne

Part one. Conversations. Part two. Relationships. Part three. Self-Improvement.

What is post-branding? : how to counter fundamentalist marketplace semiotics : 2nd ed.

Tác giả: Jason Grant, Oliver Vodeb

Post-Branding replaces branding's predatory principles with a new set of strategies embedded in a new culture of craft, empowering better design of public communication for civic and activist groups. A new way of being and knowing, for a new way of relating to the world. Part design experiment, ...

Not so obvious : an introduction to patent law and strategy

Tác giả: Jeffrey Schox

1. Introduction to intellectual property; 2. The patent system; 3. Subject matter and utility requirements; 4. Novelty and non-obviousness requirements; 5. Timing and written description requirements; 6. Infringements; 7. Inventorship and ownership; 8. Appendix: Glossary.

Workbook for the manager's handbook

Tác giả: David Dodson

Effectively imbibe David Dodson's teachings in 'The Manager's Handbook' into your life. With Crystal Clear understanding of the messages and the best strategies to learning, you'd make perfect use of the main book thereby gaining its complete influence in your life.