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101 things I learned® in advertising school

Tác giả: Tracy Arrington, Matthew Frederick

Providing unique, accessible lessons on advertising, this title in the bestselling 101 Things I Learned® series is a perfect resource for students, recent graduates, general readers, and even seasoned professionals. Written by an experienced advertising executive and instructor, 101 Things I ...

Public relations case studies from around the world : 2nd ed.

Tác giả: Judy VanSlyke Turk, Jean Valin

The case studies in this book, many of which have won national or international awards, represent an impressive scope of public relations practice―from public diplomacy to corporate social responsibility to crisis communications to social justice issues and special events. These chapters take a ...

Outstanding operations directors : 31 case studies showcasing excellence

Tác giả: Chris Edger

irstly, it is packed with 31 Case Studies from twenty-seven CEOs, MDs and ODs from some of the UK’s leading multi-site hospitality companies (including Stonegate Group, McDonalds, Caffé Nero, Mitchells and Butlers, Punch Pubs & Co, Greene King, Everards, St Austell, Whitbread, Parkdean Resorts, TGI ...

HBR guide to building your business case

Tác giả: Raymond Sheen, Amy Gallo

The HBR Guide to Building Your Business Case, written by project management expert Raymond Sheen, gives you the guidance and tools you need to make a strong case. You’ll learn how to: Spell out the business need for your idea; Align your case with strategic goals; Build the right team to shape and ...

A workbook of ethical case scenarios in applied behavior analysis : 2nd ed.

Tác giả: Darren Sush, Adel C. Najdowski

Section I: Background and Preparation for Analysis of Ethical Case Scenarios. Section II: Ethical Case Scenarios.