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Scenarios : the art of strategic conversation : 2nd ed.

Tác giả: Kees van der Heijden

Part One: The Context. Part Two: The Principles of Scenario-based Planning. Part Three: The Practice of Scenario-based Planning. Part Four: Institutionalising Scenario-based Planning.

Testing business ideas

Tác giả: David J. Bland, Alexander Osterwalder

Testing Business Ideas explains how systematically testing business ideas dramatically reduces the risk and increases the likelihood of success for any new venture or business project. It builds on the internationally popular Business Model Canvas and Value Proposition Canvas by integrating ...

High-Impact tools for teams

Tác giả: Stefano Mastrogiacomo, Alexander Osterwalder

High-Impact Tools for Teams explains a simple, powerful tool that helps team leaders and members align and get clarity on exactly who is responsible for each part of the team's most important activities and projects.

101 things I learned® in business school : 2nd ed.

Tác giả: Michael W. Preis, Matthew Frederick

An informatively illustrated guide to business principles by a professor, entrepreneur, consultant, executive, and Harvard Business School graduate. 101 Things I Learned® in Business School will appeal to students seeking traction in a demanding curriculum, to self-made entrepreneurs looking to ...

Public relations case studies from around the world : 2nd ed.

Tác giả: Judy VanSlyke Turk, Jean Valin

The case studies in this book, many of which have won national or international awards, represent an impressive scope of public relations practice―from public diplomacy to corporate social responsibility to crisis communications to social justice issues and special events. These chapters take a ...