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Storynomics : story-driven marketing in the post-advertising world

Tác giả: Robert Mckee, Tom Gerace

Robert McKee's popular writing workshops have earned him an international reputation. The list of alumni with Academy Awards and Emmy Awards runs off the page. The cornerstone of his program is his singular book, Story, which has defined how we talk about the art of story creation. Now in ...

This is not a T-shirt : a brand, a culture, a community : a life in streetwear

Tác giả: Bobby Hundreds

Part 1. Stay true but don't stay put. Part 2. Set up the upset. Part 3. Passion and patience. Part 4. People over product.

Viral marketing : the science of sharing

Tác giả: Karen Nelson-Field

Using original research from more than 2 years of work, 5 different data sets, around 1000 videos, 9 individual studies and a large team of researchers from the Ehrenberg-Bass Institute for Marketing Science, Viral Marketing offers solid advice on the nebulous business of video sharing. Dr ...

This is not a T-shirt : a brand, a culture, a community - a life in streetwear

Tác giả: Bobby Hundreds

Streetwear occupies that rarefied space where genuine "cool" coexists with big business; where a star designer might work concurrently with Nike, a tattoo artist, Louis Vuitton, and a skateboard company. It’s the ubiquitous style of dress comprising hoodies, sneakers, and T-shirts. In the ...

Break through the noise : the nine rules to capture global attention

Tác giả: Tim Staples, Josh Young

Case studies featured in the book include how Shareability launched ROC Headphones, a multi-million dollar global brand, with a viral video of Cristiano Ronaldo in disguise without spending a nickel on traditional advertising; how they used babies to create the most successful social video ever ...