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Selling the American people : advertising, optimization, and the origins of adtech

Tác giả: Lee McGuigan

Algorithms, data extraction, digital marketers monetizing "eyeballs": these all seem like such recent features of our lives. And yet, Lee McGuigan tells us in this eye-opening book, digital advertising was well underway before the widespread use of the Internet. Explaining how marketers have ...

Pitch like Hollywood : what you can learn from the high-stakes film industry

Tác giả: Peter Desberg, Jeffrey Davis

From impromptu elevator pitches to full-board presentations, sales and marketing professionals face an “audience” daily―often with make-or-break consequences. As the person delivering the performance, you need to know you have a great script and are able to maintain composure throughout. To help ...

Personal conflict management : theory and practice : 2nd ed.

Tác giả: Suzanne Mccorkle, Melanie Reese

Section 1. The nature of interpersonal conflict and its causes. Section 2. Conflict management skills. Section 3. Conflict in specialized circumstances. Section 4. Conflict in context.

The lean product playbook : how to innovate with minimum viable products and rapid

Tác giả: Dan Olsen

Lean product playbook is a practical guide to building products that customers love. Whether you work at a startup or a large, established company, we all know that building great products is hard. Most new products fail. This book helps improve your chances of building successful products through ...

The art of the pitch : persuasion and presentation skills that win business

Tác giả: Peter Coughter

Through an engaging and humorous narrative, Peter Coughter presents the tools he designed to help advertising and marketing professionals develop persuasive presentations that deliver business. Readers will learn how to develop skills to create the perfect presentation.