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Winning the story wars : why those who tell - and live - the best stories will rule the future

Tác giả: Jonah Sachs

The story wars are all around us. They are the struggle to be heard in a world of media noise and clamor. Today, most brand messages and mass appeals for causes are drowned out before they even reach us. But a few consistently break through the din, using the only tool that has ever moved minds and ...

Break through the noise : the nine rules to capture global attention

Tác giả: Tim Staples, Josh Young

Case studies featured in the book include how Shareability launched ROC Headphones, a multi-million dollar global brand, with a viral video of Cristiano Ronaldo in disguise without spending a nickel on traditional advertising; how they used babies to create the most successful social video ever ...

Business and professional communication : a practical guide to workplace effectiveness : 2nd ed.

Tác giả: Kathryn Sue Young, Howard Paul Travis

Contents: Communicating for career success. Intrapersonal examination. Job searches, résumés, and cover letters interviewing. Basic skills for the first week. Writing skills and technology for the first week and beyond. Teamwork and your career. Decision making, problem solving, management, and ...

How brands grow : what marketers don't know

Tác giả: Byron Sharp

This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style ...

For the culture : the power behind what we buy, what we do, and who we want to be

Tác giả: Marcus Collins

Contents: Unpacking culture. Finding a congregation. Preaching the gospel. Making meaning. Missing the codes. The speed of culture. The implications of cultural production.