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International business

Tác giả: Les R. Dlabay, James Calvert Scott

Chapter 1: We Live in a Global Economy; Chapter 2: Our Global Economy; Chapter 3: Cultural Influences on Global Business; Chapter 4: Government and Global Business; Chapter 5: Structures of International Business Organizations; Chapter 6: Importing, Exporting, and Trade Relations; Chapter 7: ...

Instructor's manual to accompany Cases and exercises in human resource management

Tác giả: George E. Stevents

Part 1: Cases and exercices classified according to challenge and difficulty; Part 2: Incident cases and role playing exercises in human resource management ; Part 3: Exercises and experiences in human resource management; Part 4: In-basket exercises.

Designing brand identity : a complete guide to creating, building, and maintaining strong brands

Tác giả: Alina Wheeler

Contents: Understanding Identity; Essential Characteristics; Brand Identity Fundamentals; Identity Process; Phase 1: Planning and Analysis; Phase 2: Brand Identity Strategy; Phase 3: Brand Identity Design; Phase 4: Building Brand Identity; Phase 5: Management; Identity Practice; Evolution; Merger; ...

Designing brand identity : a complete guide to creating, building, and maintaining strong brands

Tác giả: Alina Wheeler

Part 1. Perception; Part 2. Proces; Part 3. Practice. .

Navigating ambiguity

Tác giả: Andrea Small, Kelly Schmutte

This thought-provoking, compact designer's guide from Stanford University's Hasso Plattner Institute of Design (aka, the d.school) helps you learn to lean into the discomfort of turning creative thought into intentional design.