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Branding : in five and a half steps

Tác giả: Michael Johnson

In this book Johnson strips everyday brands down to their basic components, with case studies that enable us to understand why we select one product or service over another and allow us to comprehend how seemingly subtle influences can affect key life decisions. The first part of the book shows how ...

Human resource management : gaining a competitive advantage : 12th ed.

Tác giả: Raymond A Noe, John R Hollenbeck, Barry A Gerhart, Patrick M Wright

Human resource management: Gaining a competitive advantage 12e offers comprehensive coverage of HRM concepts that teach students how to strategically overcome challenges and gain competitive advantage in the workplace. Based on the authors' diverse research, teaching and consulting experiences, ...

Event planning : the ultimate guide to successful meetings, corporate events, fundraising gals, conferences, conventions, incentives and other special events 2nd ed

Tác giả: Judy Allen

This bestselling all-in-one guide to the event planning business is back and better than ever, fully updated and revised to reflect the very latest trends and best practices in the industry. This handy, comprehensive guide includes forms, checklists, and tips for managing events, as well as ...

Insights for managers from Confucius to Gandhi

Tác giả: Harold Bierman, Donald Schnedeker

This unique book brings together thoughts of great men and women, not found elsewhere as a complete set, that hold special interest for managers. The ideas contained within are universal and apply to all aspects of civilization; as such, they are relevant to both work and life.The book also ...

An inframarginal approach to trade theory

Tác giả: Xiaokai Yang, Wenli Cheng Heling Shi, Christis G. Tombazos

Inframarginal analysis represents a methodology that extends marginalanalysis, using non-classical mathematical programming, in efforts toinvestigate corner solutions and indivisibilities. As such thisapproach has been used to reintroduce classical insights regarding thedivision of labor and ...