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Sense & respond : how successful organizations listen to customers and create new products continuously

Tác giả: Jeff Gothelf, Josh Seiden

Part I: The Sense and Respond Model; Part II: A Manager's Guide to Sense and Respond.

Gear up : test your business model potential and plan your path to success

Tác giả: Lena Ramfelt

Transform your business idea into a high potential venture Big, bright and brilliant, Gear Up is an engaging and practical workbook for anyone looking to pursue a fresh business opportunity or grow an existing one.

Storynomics : story-driven marketing in the post-advertising world

Tác giả: Robert McKee

Contents: Introduction: The marketing revolution. Advertising, a story of addiction; Marketing, a story of deception; Story creation. The evolution of story; The definition of story; The full story; The purpose-told story; Putting story to work. Story and the CMO; Storified branding; Storified ...

Think talk create

Tác giả: David Brendel, Ryan Stelzer

By thinking carefully about a challenge, engaging peers in dialogue via open-ended questioning, and building a strategy collaboratively. Think Talk Create enables us to cultivate trust and define collective values, seemingly "soft" attributes that nonetheless markedly increase innovation and, ...

Insight out : get ideas out of your head and into the world

Tác giả: Tina Seelig

Contents: Introduction: inspiration to implementation; Imagination. Engage: the keys to the building ; Envision: all the world's a stage; Creativity. Motivate: you're the customer ; Experiment: break some eggs; Innovation. Focus: take out the trash; Reframe: retrain your brain; Entrepreneurship. ...