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Entrepreneurship

Tác giả: Robert D Hisrich, Michael P Peters, Dean A Shepherd

This book has been designed to instruct students on the process of formulating, planning, and implementing a new venture. Students are exposed to descriptions of 'how to' embark on a new venture in a logical manner. Cases at the end of the text have been picked by the authors to go hand-in-hand ...

International business : competing in the global marketplace

Tác giả: Charles W L Hill

Charles W. L. Hill is the Hughes M. and Katherine Blake Professor of Strategy and International Business at the Foster School of Business, University of Washington. The Foster School has a Center for International Business Education and Research (CIBER), one of only 17 funded by the U.S. Department ...

Principles of management

Tác giả: Talya Bauer, Berrin Erdogan, Jeremy Short

Principles of Management covers all of the traditional topics in an introductory management course. The authors teach management principles to tomorrow’s business leaders by weaving three threads through every chapter: strategy, entrepreneurship, and leadership.

Principles of microeconomics

Tác giả: Nicholas Gregory Mankiw

Ten principles of economics, thinking like an economist, interdependence and the gains from trade, supply and demand, how markets work, the market forces of supply and demand, elasticity and its application, supply, demand, and government policies, supply and demand, markets and welfare, ...

Microeconomics

Tác giả: Michael Parkin

Introduction what is economics, the economic problem, how markets work, demand and supply, efficiency and egovernment actions in markets, global markets in action iii. households' choices, utility and demand, possibilities, preferences, and choices, firms and markets, organizing production,output ...