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Designing brand identity : a complete guide to creating, building, and maintaining strong brands

Tác giả: Alina Wheeler

Part 1. Perception; Part 2. Proces; Part 3. Practice. .

Navigating ambiguity

Tác giả: Andrea Small, Kelly Schmutte

This thought-provoking, compact designer's guide from Stanford University's Hasso Plattner Institute of Design (aka, the d.school) helps you learn to lean into the discomfort of turning creative thought into intentional design.

Creative acts for curious people

Tác giả: Sarah Stein Greenberg, David Kelley, Michael Hirshon

This book contains the experiences designed to help them do it. A provocative and highly visual companion, it's a definitive resource for people who aim to draw on their curiosity and creativity in the face of uncertainty. Teeming with ideas about discovery, learning, and leading the way through ...

Designing for growth

Tác giả: Jeanne Liedtka, Tim Ogilvie

How You Can Lead Extraordinary Growth. was named a Top Innovation and Design Thinking Book by Business Week. Tim Ogilvie has been hailed a visionary for his pioneering contributions to service innovation. business model innovation. and customer experience design. Liedtka and Ogilvie cover the ...

The designing for growth field book

Tác giả: Jeanne Liedtka, Tim Ogilvie, Rachel Brozenske

Designing for Growth showed how organizations can use design thinking to boost innovation and drive growth. This updated and expanded companion guide is a stand-alone project workbook that provides a step-by-step framework for applying the D4G tool kit and process to a particular project.