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Electronic commerce : from vision to fulfillment : 2nd ed.

Tác giả: Elias M. Awad

This paperback provides the latest information in e-commerce and teaches readers how to build a successful e-business. It brings learners through the entire process of e-commerce—from strategic planning to actual fulfillment-using an easy-to-understand writing style to explain the technology of the ...

Ethics and the conduct of business

Tác giả: Boatright,John R.

This comprehensive and balanced book gives a thorough treatment of the most prominent issues of business ethics and the major positions and arguments on these issues. An abundance of case studies help illustrate topics such as: whistle-blowing, discrimination and affirmative action, occupational ...

Marketing: 10th ed.

Tác giả: Roger Kerin, Steven Hartley, William Rudelius

Presenting five parts such as Initiating the marketing process; Understanding buyers and markets; Targeting marketing oppotunities; Satisfying marketing oppotunities; Managing the marketing process.

Annual editions : business ethics 10/11 : 22th ed.

Tác giả: John E. Richarson

Business Ethics is not a schoolbook in the traditional sense of the word. It doesn't provide step by step instructions on how to create a statistical chart. Instead, it has a collection of essays on a variety of ethical topics. It then encourages you to ponder the situations and see what the ...

Study guide for economics today

Tác giả: Bradley Schiller

Linda Wilson of the University of Texas at Arlington and Mark Maier of Glendale Community College have teamed up to produce the Study Guide which helps reinforce the material in the textbook. Sections include Quick Reviews, Learning Objectives, Using Key Terms, True or False, Multiple Choice ...