ý kiến bạn đọc

Economics of development : 5th ed.

Tác giả: Malcolm Gillis, Steven C. Radelet, Donald R. Snodgrass, Michael Roemer

This textbook, from present and past members of the Harvard Institute of International Development, emphasizes sustainable development, trade and industrialization, and managing an open economy.

Management Information Systems for the Information Age

Tác giả: Haag, Stephen

It includes chapters that cover what instructors want students to know about MIS, and Extended Learning Modules (XLMs) that show students what they can do with MIS. This title is arranged with chapter opening cases that highlight how an organization has successfully implemented many of the ...

Macroeconomics : principles and applications : 5th ed.

Tác giả: Robert E. Hall, Marc Lieberman

Part 1. Preliminaries; part 2. Macroeconomics: Basic concepts; Part 3. Long-run macroeconomic; Part 4. The short- run model and fiscal policy; Part 5. Expanding the model: money, prices and the global economy.

The practice of business statistics : using data for decisions

Tác giả: David S. Moore, George McCabe, William M. Duckworth, Layth Alwan

It offers a welcome innovation by allowing students to make data-informed, real-world business decisions almost from day one. By discussing data production and interpretation early in the book data analysis can then be used throughout the course. This approach drives home the relevance and ...

MKTG

Tác giả: Charles W. Lamb, Joseph F. Hair, Carl McDaniel

1. The World of Marketing; 2. Analyzing Marketing Opportunties; 3. Product Decisions; 4. Distribution Decisions; 5. Promotion and Communication Stratecies; 6. Pricing Decisions; 7. Technology Driven Marketing.