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Macroeconomics

Tác giả: Charles I. Jones

Charles Jones distills modern macroeconomics as it is currently practiced―producing the first text to cover modern growth theory at the undergraduate level. The author's unique abilities as a teacher and writer render this modern treatment of economic theory an easy read for students new to the ...

Study guide to accompany marketing: 7th ed.

Tác giả: Roger A. Kerin...[et.al]

Initiating the marketing process; Understanding buyers and markets; Targeting marketing opportunities; Satisfying marketing opportunities; Managing the marketing process.

Instructor's manual: Microeconomics : 2nd ed.

Tác giả: Robert S. Pindyck, Daniel L. Rubinfeld

This teacher's manual has been designed to accompany the 2nd edition of an introductory textbook on microeconomics, which has been revised to include new chapters on information and production theory.

The future of business : 5th ed.

Tác giả: Lawrence J. Gitman, Carl McDaniel

Including: The business environment; Business ownership; Marketing management; Technology and information; Finance.

Internet marketing: Foundations and applications 2nd ed.

Tác giả: Carolyn F. Siegel

Module I. An Introduction to the Internet and the Environment of Internet Marketing 1. A Marketing Perspective in the Internet Age 2. Internet Fundamentals: Operations, Management, the Web, and Wireless 3. Identifying Internet Users 4. Taking Marketing to the Net 5. Legal and Ethical Issues; ...