ý kiến bạn đọc

Laddering unlocking the potential of consumer behavior

Tác giả: Eric V Holtzclaw

Marketing and product development best practices for a fragmented economy The rules for marketing and product development have changed forever. You no longer control where and how consumers receive marketing messages. The consumer is in charge, with ever growing choices and a shrinking decision ...

The man in the arena : vanguard founder John C. Bogle and his lifelong battle to serve investors first

Tác giả: Knut A Rostad

The importance of the life's work of mutual fund pioneer and investing legend John C. Bogle The Man in the Arena offers the essence of John C. Bogle's thinking and the meaning of his life's work, which transformed individual investing to benefit tens of millions of investors.

Managerial economics for dummies

Tác giả: Robert J Graham

Does the study of managerial economics make your head spin. This hands on guide helps you make sense of complex business concepts and explains to you in plain English how managerial economics enhances analytical skills, and assists rational decision making.

Leadership for Engineers: The Magic of Mindset

Tác giả: Ronald J Bennett, Elaine Millam

Part I: Exploding the Myths. Part II: Finding Your Inner Leader. Part III: Making a Difference. Part IV: Why the World Needs You.

Make it in America : the case for re-inventing the economy

Tác giả: Andrew Liveris

The book explains how a manufacturing sector creates economic value on a scale unmatched by any other, and how central the sector is to creating jobs both inside and outside the factory. Explores how other nations are building their manufacturing sectors to stay competitive in the global economy, ...