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Principles of marketing

Tác giả: Philip Kotler, Gary Armstrong

The basis of the central principle; Analysis of the view of the market, customer, market information, product, pricing, advertising, distribution of industrial markets, international markets, strategy and planning.

Principles of microeconomics : 9th ed.

Tác giả: Karl E. Case, Ray C. Fair, Sharon E Oster

Introduction to economics; The market system: Choices made by households and firms; Market imperfections and the role of government; The world economy.

Product design and development

Tác giả: Karl T. Ulrich, Steven D. Eppinger

Covering contemporary design and development issues, such as identifying customer needs, design for manufacturing, prototyping and industrial design, this text presents a set of step-by-step product development methodologies aimed at bringing together the marketing, design and manufacturing ...

Economics of strategy

Tác giả: Besanko, David

Analysis of factors affecting the dynamics of economic development in the enterprise: the competitive strategy and its role for the development; These management strategies and economic cooperation of organizations, companies and enterprises.

Unintended consequences : why everything you've been told about the economy is wrong

Tác giả: Edward Conard

Presents a counterintuitive assessment of the financial crisis to identify what the author believes were its actual causes, outlining recommended changes for strengthening the nation's economy.