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Professional services marketing : how the best firms build premier brands, thriving lead generation engines, and cultures of business development success : 2nd ed.

Tác giả: Mike Schultz, John E Doerr

A proven, experience tested, research based approach to marketing for professional services firms Professional Services Marketing is a field tested and research-based approach to marketing and client development for professional services firms.

Content to commerce : engaging consumers across paid, owned and earned channels

Tác giả: Avi Savar

This book offers a clear approach to social media marketing for both big and small brands alike. Shows how to turn shallow, wide, and short term projects into deep, narrow, and long term engagements Explains how to prioritize with a clear escalation path in order to drive big, significant, and ...

The good fail entrepreneurial lessons from the rise and fall of Microworkz

Tác giả: Richard Keith Latman

Provides a behind the scenes look from the ultimate insider at an important time in computer industry history. Presents a case study of how personal and business lives can negatively impact each other Microworkz's failure can be your success. The Good Fail provides both important insights into how ...

A random walk down Wall Street : the time tested strategy for successful investing

Tác giả: Burton Gordon Malkiel

An informative guide to financial investment discusses the current high tech boom, explains how to maximize gains and minimize losses, and examines a broad spectrum of financial opportunities, from mutual funds to real estate to gold.

Organizational behavior

Tác giả: Stephen P Robbins,Tim Judge

For undergraduate and graduate courses in organizational behavior. Robbins Judge provides the research you want in the language your students understand; accompanied with the best selling self assessment software.