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Marketing : 5th ed.

Tác giả: Dhruv Grewal, Michael Levy

Provides students with hands on learning tools. This book helps students examine how firms analyze, create, deliver, communicate, and capture value by exploring both the fundamentals in marketing and influencers, such as social media. It has a strong emphasis on experiential learning and focuses on ...

Utilization focused evaluation : the New Century Text : 3rd ed.

Tác giả: Michael Quinn Patton

This book tells how to conduct program evaluations and why to conduct them in the manner prescribed. Each chapter contains a review of the relevant literature and actual case examples to illustrate major points. Finally, the book offers a definite point of view developed from observing much of what ...

Economics : theory and Practice : 2nd ed.

Tác giả: Patrick J Welch, Gerry F Welch

Introduces students to basic economic concepts, institutions, relationships, and terminology. Covering a range of timely subjects and featuring engaging pedagogical tools, this book prepares students to use economic thinking in their classes, careers, and everyday lives.

Freakonomics: A rogue economist explores the hidden side of everything

Tác giả: Steven D Levitt, Stephen J Dubner

The authors show that economics is, at root, the study of incentives how people get what they want, or need, especially when other people want or need the same thing. In this book, they set out to explore the hidden side of everything. If morality represents how we would like the world to work, ...

Max Weber on law in economy and society

Tác giả: Max Weber

Part 1: Concept exposition. Part 2: The economy and the arena of normative and de facto powers.