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Marketing : 12 th ed.

Tác giả: Roger A Kerin; Steven William Hartley; William Rudelius

Part 1: Initiating the marketing process; Part 2: Understanding buyers and markets; Part 3: Targeting mareketing opportunities; Part 4: Satisfying marketing opportunities; Part 5: Managing the marketing process.

Marketing: The core : 5 th ed.

Tác giả: Roger A Kerin; Steven William Hartley; William Rudelius

Part 1. Initiating the marketing process; Part 2. Understanding buyers and markets; Part 3. Targeting marketing opportunities; Part 4. Satisfying marketing opportunities.

Human resource management : 15th ed.

Tác giả: Gary Dessler

The Fifteenth Edition focuses on the positive impacts technology has had on the HR field. The ability to vet potential employees on the Internet shifts more HR responsibilities to managers, leaving HR departments with more time to carry out strategic, long-term endeavors for boosting employee ...

Introductory econometrics

Tác giả: Wooldridge, Jeffrey M.

Discover how empirical researchers today actually consider and apply econometric methods with the practical approach in Wooldridge's Introductory econometrics. Unlike traditional texts, this book uniquely demonstrates how econometrics has moved beyond a set of abstract tools to become genuinely ...

Fundamentals of human resource management : 12th ed.

Tác giả: David A. DeCenzo, Stephen P. Robbins, Susan L. Verhulst.

This book helps students understand and remember concepts through a straightforward and conversational writing style and a wealth of examples to clarify ideas and build interest. The authors provide a strong foundation of essential elements of Human Resource Management (HRM) as well as a clear ...