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Principles of microeconomics : 8th ed.

Tác giả: N. Gregory Mankiw

Part 1: Introduction; Part 2: How markets work; Part 3: Markets and welfare; Part 4: The economics of the public sector; Part 5: Firm behavior and the organization; Part 6: The economics of labor markets; Topics for further study.

Principles of macroeconomics: 8th ed.

Tác giả: N. Gregory Mankiw

Part 1: Introduction; Part 2: How markets work; Part 3: Markets and welfare; Part 4: The data of macroeconomics; Part 5: The real economy in the long run; Part 6: Money and prices in the long run; Part 7: The macroeconomic of open economies;...

Fundamentals of management : 10th ed.

Tác giả: Stephen P. Robbins, Mary A. Coulter, David A. De Cenzo

The Tenth Edition has been updated with the latest coverage on hot topics such as sustainability, holacracy, the sharing economy, gamification, data analytics/big data, BYOD (bring your own device), and wearable technology. Engaging and fun videos and exercises motivate readers and give them the ...

Principles of marketing : 16th ed.

Tác giả: Philip T. Kotler, Gary Armstrong

Principles of Marketing helps students master today’s key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help students understand how to create value and build customer relationships, Kotler and ...

Introduction to leadership : concepts and practice : 3rd ed.

Tác giả: Peter G. Northouse

Offering an introduction to the basic principles of leadership, this book focuses on providing readers with practical strategies for becoming better leaders. It provides the much needed "how-to" component of leading for students in leadership courses.