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Services marketing in Asia : managing people, technology and strategy

Tác giả: Christopher Lovelock, Jochen Wirtz, Hean Tat Keh

Understanding services, focus on customers and managing relationships, creating value in a competivive market, planning and managing service delivery, issues for senior management.

The marketing plan

Tác giả: William M. Luther

The role of marketing within a business, decisions to be made before developing your marketing plan, developing your brand personality, developing your marketing plan, feedbeck - Using controls and market research to complete the loop.

The marketing plan : how to prepare and implement it

Tác giả: William M. Luther

The role of marketing within a business, decisions to be made before developing your marketing plan, developing your brand personality, developing your marketing plan, feedback-using controls and market research to complete the loop.

Marketing: Principles & Perspectives : 3rd ed.

Tác giả: William O. Bearden, Thomas N. Ingram, Raymond W. LaForge

Marketing in a Dynamic environment, buying behavior, marketing research and market segmentation, product and service concepts and strategies, pricing concepts and strategies, marketing channels and logistics, integrated marketing communications.

Customer service on the internet : building relationships, increasing loyalty, and staying competitive

Tác giả: Jim Sterne

The web was made for customer service, customer service in a modern world, publishing on the web, managing E-Mail: when customer come calling, encouraging customer conversations, measuring your success, knowing your customers as individuals-again, extranets-access to live information.