CSDL sách
001
000006925
003
LDTU
020
$a0130605662
041
$aeng
082
$a658.85
100
$aLovelock, Christopher
245
$aServices Marketing in Asia $bManaging people, technology and strategy $cChristopher Lovelock, Jochen Wirtz, Hean Tat Keh
260
$aNew York $bPrentice Hall $c2002
300
$a706 p. $c24 cm
504
$a Index: p.681-706
520
$aUnderstanding services, focus on customers and managing relationships, creating value in a competivive market, planning and managing service delivery, issues for senior management.
650
$aMarketing
653
$aMarketing in Asia
700
$aWirtz, Jochen
852
$a209 Phan Thanh $bTiếng Anh
911
Đinh Thị Thu Hồng
927
Mua
928
5367
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