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Marketing

Tác giả: David Evans

This book attempts to marry together both the theory and practice of Marketing. It introduces topics based closely on the indicative content of the principle objectives of module. It then provides a series of activities based on those topics which aim to enlarge the students' knowledge and develop ...

Balancing on the wire The art of managing media organization

Tác giả: James Redmond, Robert Trager

The media industries: their rise and management environment, individuality in the organizational context, media manager skills development, the strategic side of media management: long-term strategy, law and the media manager

Basic marketing management : 2nd ed.

Tác giả: Douglas J. Dalrymple, Leonarld J. Parsons

This book provides readers with the core marketing management concepts in business environment and spotlights hot topics such as electronic commerce, brand equity, database marketing and interfunctional coodination.

The handbook of strategic public relations & integrated communications

Tác giả: Clarke L. Caywood

Organizational chart of public relations, current issues and topics in public relations and communications, advanced public relations practice in key industries, special tactics for public relations and corporate communications.

Services marketing an Asia : managing people, technology and strategy

Tác giả: Christopher Lovelock, Jochen Wirtz, Hean Tat Keh

Understanding services, focus on customers and managing relationships, creating value in a competitive market, planning and managing service delivery, Issues for senior management.