ý kiến bạn đọc

Marketing

Tác giả: David Evans

This book attempts to marry together both the theory and practice of Marketing. It introduces topics based closely on the indicative content of the principle objectives of module. It then provides a series of activities based on those topics which aim to enlarge the students' knowledge and develop ...

Balancing on the wire The art of managing media organization

Tác giả: James Redmond, Robert Trager

The media industries: their rise and management environment, individuality in the organizational context, media manager skills development, the strategic side of media management: long-term strategy, law and the media manager

The handbook of strategic public relations & integrated communications

Tác giả: Clarke L. Caywood

Organizational chart of public relations, current issues and topics in public relations and communications, advanced public relations practice in key industries, special tactics for public relations and corporate communications.

Increasing hits and selling more on your web site

Tác giả: Greg Helmstetter

Part 1: Developing your web strategy; Part 2: Site promotion: generating hits; Part 3: Designing your site to make money.

Quảng cáo quốc tế

Tác giả: TS Ngô Công Thành

Giới thiệu một cách chi tiết về bản chất, nhiệm vụ và vai trò của quảng cáo trong nền kinh tế thị trường có điều tiết, những nguyên tắc không thể thiếu được khi tổ chức nghiệp vụ quảng cáo.