CSDL sách
- Global marketing : 10th ed.
- Tác giả: Mark C. Green, Warren J. Keegan
- Nhà xuất bản: Pearson - London
- Năm xuất bản: 2020
- Số trang:627 p.
- Kích thước:28 cm.
- Số đăng ký cá biệt:55731
- ISBN:978-1292304021
- Mã Dewey:658.848
- Đơn giá:1
- Vị trí lưu trữ:03 Quang Trung
- Ngôn ngữ:English
- Loại tài liệu:Sách Chuyên ngành
- Đang rỗi/ Tổng sách:5/5
- Từ khóa:Export marketing, management
- Chủ đề: Marketing & Export marketing--Management
- Chuyên ngành: Khoa Quản Trị Kinh Doanh
- Tóm tắt: Contents: Part 1. Introduction. Part 2. The global marketing environment. Part 3. Approaching global markets. Part 4. The global marketing mix. Part 5. Strategy and leadership in the twenty-first century.
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