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How design makes us think : and feel and do things

Tác giả: Sean Adams

In hundreds of case studies across design disciplines, and using accessible language, AIGA medalist Sean Adams demonstrates the overt and covert techniques expert graphic designers use to engender a reaction in their audience.

Creative advertising : ideas and techniques from the worlds best campaigns

Tác giả: Mario Pricken

Mario Pricken showcases over two hundred examples of international advertising from a wide range of media, including magazines, billboards, television, movies, and the Internet. Each chapter highlights different practical methods for creating innovative and unforgettable ads, with award-winning ...